Let’s be honest. Some brands have followers, while others have fans who would practically defend them in the comment section like unpaid warriors.
You see it everywhere. Notion, Glossier, Liquid Death. None of them launched with massive budgets or celebrity endorsements. Yet today, they run communities that behave more like fan clubs than customer lists. And here’s the part people forget.
You do not need a massive audience if your goal is to build a community around your brand. You need clarity, consistency, and the ability to evoke emotions every time someone interacts with you.
Small brands actually have an advantage because they can be personal, quick, and genuinely human.
In this blog, you will discover the key areas you need to understand before building your own brand community in 2025, including: